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  • Levinson, Jay Conrad.
     
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  • Marketing.
     
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  • Small business -- Management.
     
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  • Advertising.
     
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  •  Levinson, Jay Conrad.
     
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  •  Guerrilla marketing ...
     
     
     
    Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson.
    by Levinson, Jay Conrad.
    View full image
    Publisher: 
    Boston : Houghton Mifflin, 2007.
    ISBN: 
    9780618785919
    0618785914
    Description: 
    xii, 368 p. ; 23 cm.
    Edition: 
    4th ed., Completely updated and expanded ed.
    Contents: 
    The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.
    Additional Authors/Performers: 
    Levinson, Jeannie.
    Levinson, Amy.
    Holds: 
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    LocationCollectionCall No.CopyStatus 
    Longview Public LibrarySmall Business Collection658.8 LEV1Checked InPlace Hold
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