Longview Public Library
Longview Public Library
 My Account 
 Washington Anytime Library 
BasicAdvancedDVD TitlesAudiobook TitlesSpecial CollectionsNew Materials
Search:    Refine Search  
> You're searching: Longview Public Library
Item Information
  Author Notes & Sketches
  First Chapter Excerpts
  Library Journal Review
  Table of Contents
 More by this author
  • Levinson, Jay Conrad.
  • Marketing.
  • Small business -- Management.
  • Advertising.
     Browse Catalog
      by author:
  •  Levinson, Jay Conrad.
      by title:
  •  Guerrilla marketing ...
    Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson.
    by Levinson, Jay Conrad.
    View full image
    Boston : Houghton Mifflin, 2007.
    xii, 368 p. ; 23 cm.
    4th ed., Completely updated and expanded ed.
    The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.
    Additional Authors/Performers: 
    Levinson, Jeannie.
    Levinson, Amy.
    Add to my list 
    Copy/Holding information
    LocationCollectionCall No.CopyStatus 
    Longview Public LibrarySmall Business Collection658.8 LEV1TracePlace Hold
    Add Copy to MyList

    Format:HTMLPlain textDelimited
    Email to:

    Horizon Information Portal 3.24_7838
     Longview Public Library   1600 Louisiana St.   Longview, WA   98632
    © 2001-2015 SirsiDynix All rights reserved.
    Horizon Information Portal